RSS (Really Simple Syndication) is an XML-based format for sharing and distributing Web content, such as product and literature updates. In order to access an RSS, you can use an RSS reader. Using an RSS reader, you can view data feeds Steven Engineering or any of their manufacturers publish.
RSS Aggregators (also called Readers) will download and display RSS feeds for you. A number of free and commercial News Aggregators are available for download such as FeedDemon, RssReader, NewzCrawler, or SharpReader.
Many aggregators are separate, "stand-alone" programs; other services will let you add RSS feeds to a Web page. Yahoo! or Google users can add RSS feeds to your My Yahoo! page or Google Reader. You can also click on the "Add to My Yahoo!" or "Add to Google" button to the right of each link..